Result
Challenge
When a band approach you with a song quite so insidious as Other Nature's 'The Throne', you can't really say no. A song about worshipping false idols & the unending pursuit of happiness in the days of digital, I was asked to produce and direct the music video for this track, with a single reference sent from the band: A film of a man eating a sausage in reverse.
Mission
Match the dark & alluring tone of 'The Throne' with an eyeball-arresting visual counterpart.
Solution
Working with the band, I conceived a meta-narrative in the world of the song comprising of 3 acts; a musical performance, the band dining set in reverse, and a 3rd watcher, the Voyeur, who aspired to the Band's feast from his sqalid life.
I produced and directed this video from the start, as well as providing the edit & grade for the film.