With an upcoming media placement at Grand Central Station in New York to promote their new 'Sparkling' iced tea range, Lipton wanted to showcase the lighter, lifting effects of their drink by having commuters float above the crowd.

Lift people out of the crowd with a unique installation

Working with the concept of lifting people from the crowd, we worked with the Kinetic team on a unique, semitransparent screen solution. We then set about casting suitable talent, setting up a large-scale greenscreen shoot to lift them into the air.

Alongside post production, we also worked to simulate fields of fine, transparent bubbles that billowed up around the talent as they floated.

As well as overseeing the shooting & post-production of the experience, I worked on-site to ensure correct installation.