As a new social business platform for the Aviation industry, Yocova is a complex, multifaceted tool that serves as an end-to-end collaboration & commercialisation for Aviation developers and businesses. In an industry notoriously laboured with process, jargon, and complexity, we needed to cut to the heart of the offering and enable potential users to quickly understand what Yocova could do in real terms for their business.

Distil the multifaceted Yocova offering into a simple, shortform explainer video for anyone in Aviation to get excited by!

Working extensively with the Yocova product team, we set about scripting and storyboarding extensively, refining the offering and stripping away industry jargon until we arrived at our core story.

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Alongside this, we worked to develop the visual style, mirroring Yocova's existing brand aesthetic and expanding it out into a unique visual aesthetic; data, but not as you know it.

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Once we were agreed on the design, script and content, we set about animation, voiceover and sound design, refining as we went to integrate any stakeholder feedback for launch.

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Alongside the Hero video, we also generated a suite of shortform content pieces, as well as repurposing our logo animation to work as the hero to the Yocova website.