For the launch of their new Regent Street store in the heart of London's high-end fashion district, Mulberry wanted to broadcast their location far and wide, as well as incentivising customers to come in-store.

Provide a compelling digital experience that both enticed customers in-store from far and wide, as well as sharing their visit online via social channels for maximum visibility.

Identifying an opportunity to encourage social growth and a reason to come in-store, we concepted a bespoke photobooth experience, allowing the user to become a part of the Mulberry campaign by placing them inside the assets of the Mulberry world.

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Working with the Brand team, we utilised existing mixed-media assets, bringing them to life in a series of looping GIF elements. We then engineered an 'automated' green screen experience, placing a screen behind the viewer which would briefly 'flick' into greenscreen mode in time with the photo being taken. This way, the screen served as a messaging point, right up until the photo was being taken.

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We also designed the photography hardware and lighting setup, allowing photos to be automatically be taken and lighting to sculpt our subject without requiring constant lighting to dominate the store space.

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Finally, we built a bespoke UI experience from scratch, providing an iPad plinth which served as the interface for the user as they sat down and send their photo out to their social channel.

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Once the photo had been taken, we had a second screen experience handled by the Mulberry store team, allowing them to send chosen photos out to the screens at the front of the store, highlighting the experience and enticing more customers in-store.