For their 'Will it Swap?' Video Series, Oatly needed an introductory animation which showed off not just the characters & themes of the show, but also brought across their distinct brand personality.

Make an introduction animation as brimming with character as the Oatly brand!

We worked hand-in-glove with the Creative department at Oatly, outlining the key moments from the series to be depicted as a series of artful, quirky illustrations. Our team then storyboarded & animated each element, before bringing them together into a longer form 'Supercut' intro that fit the bespoke music.

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Following this, we then worked to cut down each piece in line with Oatly's media requirements, as well as retiming elements to the different cuts of the music.

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I worked on this to provide Creative Direction and Production, as well as helping out hands-on with some of the animation refinement.